Samsung RU7100 55in 4K Smart UHD TV

Discover striking picture quality with our RU7100 4K TV.

Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.