Samsung RU7400 55in 4K Smart UHD TV

Discover exceptional picture quality with our RU7470 Dynamic Crystal Colour 4K TV.

Discover crystal clear, lifelike colour. With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time.

Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.